Mr. Obama’s campaign said in a posting on its website Friday that Mr. Obama will tweet regularly from the popular social media service and his personal tweets will be signed “—BO.” The campaign said it will now manage both Mr. Obama’s Twitter account and Facebook page.
Mr. Obama tweeted personally early Friday evening, welcoming followers to “a new (at)BarackObama. From now on, (hash)Obama2012 staff will manage this account; tweets from the President will be signed “—BO.”
The campaign said on its website that the changes “will give us new opportunities to make the most of these channels, using them not only to report what the president is doing every day but to connect to the millions of supporters who will be driving this campaign.”
Mr. Obama has more than 8.69 million followers on Twitter, making him the third most-followed account among Twitter users, according to Twitter statistics website twittercounter.com. Mr. Obama trails only entertainers Lady Gaga and Justin Bieber in followers.
Mr. Obama’s avatar, or photo accompanying his Twitter account, also changed from his official White House photo to a photo of Mr. Obama smiling, his 2012 campaign logo resting along the base of the avatar.